Experts speak on how brand tonality is shifting from authoritative to chattier and more relatable on social media. What’s ...

The integration allows viewers to select and highlight a specific part of a paused video, initiating a visual search via ...

Meta’s latest update gives advertisers more control by allowing them to edit key parts of copied ads, like titles, links, and ...

Gaurav Gupta on how a re-release became a cinematic moment that needed no campaign, just the right film, at the right time, ...

Joy Personal Care’s IPL play with KKR is more than a sponsorship; it’s a bold push into men’s skincare, a smart blend of ...

Tata Trusts’ 'MaheeneKoSehatSeJodo' campaign uses music and everyday moments to normalise period conversations and link menstruation to health, not shame.

The new format minimises the main video playback window and displays the advertisement in a separate frame within the video player.