We spotlight the brands backing each IPL 2025 franchise, tracking the sponsors lighting up the tournament from principal ...

According to the company, time spent on video posts has grown 36% year-on-year, with video content generating 1.4 times more ...

Gen Z is remixing IPL into memes, reels, and fantasy leagues — but are they really watching the matches? Experts break down ...

The new AI Max feature expands keyword matches automatically to include related terms, improving ad targeting without ...

Google has opposed the DOJ’s proposal, arguing that structural remedies such as forced divestitures exceed the scope of the ...

From haute couture to witty copy, brands brought their A-game to the Met Gala buzz, in this article, we take a look at the ...

As part of the overhaul, GroupM has eliminated global CEO positions across its major agencies—EssenceMediacom, Mindshare, and ...

Wynn-Williams, who has authored a book on her time at Meta, told the U.S. Senate that the company could detect emotional ...

In the retail space, Google is expanding commerce and retail media opportunities within the platform. Brands will have access ...

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

As digital access transforms viewership, a once-elite sport finds millions of new fans. In this article, we explore Formula 1's remarkable rise in India, a nation traditionally dominated by cricket.

A TAM report shows a 2% rise in celebrity-endorsed ads during IPL 18, with Ananya Panday overtaking Shah Rukh Khan. Film ...