That growth was boosted by the spread of its signature product, Evolv Express, which won the Best in Sports Technology Award ...

Block Six Analytics founder Adam Grossman has established a new sponsorship tech and analytics agency ROAR (Revenue Over & ...

The May 6 edition of the SBJ College newsletter looks at 4Topps' attempt to change the seat-renting model in college sports, ...

Celebration of Service Award winner Figure Skating in Harlem offers lessons in resiliences to young girls of color, as well ...

NBC Sports on Saturday drew the best Kentucky Derby audience since 1989, according to early data cited by SBJ’s Austin Karp.

It took Fox Chairman Rupert Murdoch four years and two bidding cycles to land the NFL rights that provided the foundation of the sports division that he assigned David Hill to build. The walls and ...

Some intriguing data from agency sources on Verizon’s Super Bowl FanFest, surely one of the most ambitious experiential activations of the year, which celebrated that secular holiday with local fan ...

There’s no chance that anyone who bet on Shedeur Sanders to land with the Browns -- an outcome that was +220 at BetMGM before the draft and -180 on ESPN Bet before the start of the second round -- ...

Augmented-reality provider Eventshop has acquired fellow AR firm Interactive Images, a move enhancing the creation of AR-boosted products for the Nashville-based fan experience company. Terms of the ...