As marketers, we often plan in quarters but shoppers don’t live by calendars. They live by moments. Summer is packed with them: music festivals that light up social feeds, global sports events that ...

Video advertising is a marketing strategy that uses short, engaging video clips to promote products, services, or brands. Typically distributed through digital platforms like social media, websites, ...

A growing number of people want to see personalized experiences with nearly every digital interaction. With so many aspects of digital marketing using AI and other developments to provide ...

Technology continues to develop over time, which has led to changes in trends across every industry. The banking and finance industry is among these ever-changing industries, particularly with an ...

Interactive content is the new king of digital marketing. Modern shoppers want dynamic and engaging experiences, with 90% expressing a desire for more visual and interactive content. Interactive ...

Customer behavior is the actions, decisions, and preferences of people when they interact with products or services. It includes factors such as buying habits, attitudes, and loyalty. Customer ...

Snackable content is short, engaging, easily digestible content pieces designed for quick consumption. It includes videos, infographics, memes, and concise posts, perfect for social media, to capture ...

Gamification is the application of game design elements, mechanics, and principles in non-gaming contexts to improve user engagement, motivation, and problem-solving, ultimately making tasks more ...

User engagement is the interaction between users and a product, service, or content. It measures how actively and frequently users participate, showing their interest and involvement. High user ...

Interactive content is content your audience can actively, instead of passively engage with. This type of content typically requires user input and can respond to user actions. Whereas most content is ...

Crash rate refers to the percentage of times a particular application or system crashes or fails to function properly during a given period of time. It is usually measured as the number of crashes ...

Consumers continue to seek more convenient payment options when completing purchases. One of these payment methods is a "buy now, pay later" service, which around 60% of consumers have reported using.