The soap which was sold exclusively on Dr Squatch’s website for only $8, caused so much demand that the website crashed.

At the same time, the pressure to justify ROI has intensified. With impressions cheaper than ever, the real cost lies in lost attention and ineffective messaging.

After Sydney Sweeney‘s bathwater soap, titled Sydney’s Bathwater Bliss, went live for sale sometime last month, a new trend ...

Sydney Sweeney is stunning in a new shoot as she models a teeny white sundress while showing off her bikini body.

Many people asked me after the publication last year of my book, “ In Pursuit of Unicorns: A Journey Through 50 Years of Biotechnology ,” what I was going to do next? What about a second edition or ...

Did Sydney Sweeney's "enormous breasts" get her invited to Jeff Bezos' wedding, as Megyn Kelly suggested? Uncover the true ...

Sydney Sweeney's bathwater company gets acquired by an MNC, leaving fans wondering if the actress will make major profits.

In a blockbuster acquisition deal, personal care brand Dr Squatch has been snapped up by global consumer goods giant Unilever ...

Sydney Sweeney is stunning in her semi-sheer, plunging dress on a boat in Venice as she's deemed a total '10.' ...

In a twist that feels straight out of a Hollywood plotline, men’s grooming brand Dr Squatch — known best for its cheeky ...

Dr. Squatch, best known for its cheeky, irreverent ads and celebrity-driven campaigns, has gained cult-like status among ...

Dr Squatch, an American company that shot to fame for selling Sydney Sweeney's bath water in a soap, has been acquired by ...