In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

After more than a decade, Tennessee announced it was returning to adidas as part of a 10-year contract. Through the agreement ...

After a decade with Nike, Tennessee is preparing to return to its former apparel partner. The school agreed to a lucrative 10 ...

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Tennessee's new partnership with apparel brand adidas includes more than uniforms and shoe wear for Volunteers' athletics, it ...

Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program ...

As Candace Parker embarked on her legendary WNBA career following her time at Tennessee, she signed an endorsement deal with ...

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Tennessee has agreed to an apparel deal and return to adidas as a partner, meaning the school is set to leave Nike as a ...

Tennessee’s new adidas deal shows the latest weapon in recruiting and underlines how schools are finding more creative ways to get their athletes paid above board.

Reuniting as partners for the first time since 2014, adidas and UT's new 10-year agreement promises to uphold the rich traditions of the University of Tennessee's athletic history while bringing new ...

In the world of modern college football, the only thing that seems to matter to Division I programs is how much money they ...