They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one ...

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

It ends WhatsApp’s decade-plus run of offering an ad-free messaging and calling experience. Meta, which acquired WhatsApp in ...

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 billion ...

WhatsApp said ads will be targeted to users based on information like the user’s age, the country or city where they’re ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

Eight of WhatsApp’s roughly 50 employees made more than $100 million off that deal, while Koum gained a net worth of $6.8 ...

Meta Platforms Inc. will begin showing ads inside of its WhatsApp messaging service, opening a new potential revenue stream ...