Was Max the same as HBO Max? Was it something new? Did your HBO subscription still work? The name change undermined years of brand equity just when Warner Bros. Discovery needed it most.

Max subscription holders, you’re gonna laugh when I tell you this: HBO Max is the new-old name for this streaming destination. The announcement was made through the official channels, and the suits in ...

The change will become official later this summer. The post Max Is Becoming HBO Max Again, Because Branding Is Hard appeared first on Android Headlines.

But some branding experts believe that yet another name change will only create confusion. "Everybody now knows that Max is HBO Max," said Chris Rosica, the CEO of branding firm Rosica Communications.

Discovery to remove the name of one of the most respected brands in show business, truncating HBO Max to just Max ... regrets after ditching the HBO brand. Perrette references Warner Bros.

Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max. The decision was announced Wednesday by Warner Bros. Discovery during a ...

May 14 (Reuters) - Warner Bros Discovery (WBD.O), opens new tab is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago. The company ...

Max is slated to rebrand back to HBO Max this summer The announcement comes just two years after HBO was dropped for the singular Max branding Warner Bros. Discovery believes that returning to the ...

Two years after dropping ‘HBO’ from its branding, Warner Bros Discovery is ... The combined streaming service will now be called ‘HBO Max’ later this summer. HBO head Casey Bloys says ...

HBO is synonymous with great television — and now HBO Max, the re-rechristened name of Warner Bros. Discovery’s linchpin streaming service, is synonymous with major corporate reversals.

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