Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Now known as Max, but initially known as HBO Max ... which the company launched in 2015. Read on for HBO’s reasonings for the name change and how social media has responded to the news.

The first rebranding from HBO Max into Max launched in May 2022. At the time, the move to Max was intended to include a wider variety of programming as the company joined forces w ...

Max is slated to rebrand back to HBO Max this summer The announcement comes just two years after HBO was dropped for the singular Max branding Warner Bros. Discovery believes that returning to the ...

Bullying works! At Wednesday’s Warner Bros. Discovery upfront presentation (attended by The A.V. Club), HBO boss Casey Bloys ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

the streaming service announced it would revert to its HBO Max branding two years after HBO was dropped from its name. Shortly after the announcement was made, social media users shared their ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.