This streaming service is chock-full of new, hit shows and movies, but it also has a lot of prestige titles lurking in the catalog. Now's the perfect time to hit play.

The "Max" brand was supposed to convey "something for everyone." Turns out, the HBO brand name lent the service more prestige. This article, WBD hits “undo” button on Max, will restore HBO Max ...

That shift came two years after the company rebranded its streaming arm to HBO Max in 2020, straying away from its previous name, HBO Now, which the company launched in 2015. Advertisement ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

The platform is home to content for HBO, Max Originals, Warner Bros., the DC universe, HGTV, B/R Sports, Adult Swim and more. During the event, J.B. Perrette, CEO of streaming, explained how the ...

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...

Warner Bros.Discovery has announced its plans to revert the name of its premier streaming platform, Max, back to HBO Max. The surprise rebrand will arrive this summer, a little over two years ...

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...

The name change was made to eliminate confusion, as the HBO Max streaming service included not only HBO content but also programming from all WBD-owned networks, such as CNN, the Discovery Channel ...

First it was HBO Go, then it was HBO Now, followed by HBO Max and ultimately just Max. But now, Warner Bros. Discovery is rebranding its streaming service yet again to: HBO Max (Yes, you read that ...

Max Will Change Its Name Back to HBO Max. In May of 2023, ... It’s really not subjective, not even controversial — our programming just hits different.” Casey Bloys, ...