The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

In Amp Sound Branding's Best Audio Brands report, a ranking that captures which brands have the most effective sonic strategy over the 12 months, 139 out of 250 brands have a sonic logo.

But it doesn’t end there. The next frontier of branding is, in my opinion, sonic. Sound has a profound effect on our emotions, with a direct line to memory. This means when it’s used well ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum ...

amp sound branding, says that sonic branding is “the undisputed key” for banks and fintech companies targeting the next generation of consumers in the fourth edition of its quarterly editorial ...

But they have a unique challenge: how to build strong emotional assets without falling into B2C brand molds? Sonic branding lets brands enhance all their communications with more precision, subtlety, ...

The iconic evolution of McDonald’s 'I’m Lovin’ It' and AOL’s iconic 'You’ve Got Mail' illustrate the power of sonic branding. Even minimalist approaches, like Intel’s five-note ...

In this digital era where attention spans are short and choices are many, branding must evolve far beyond logos and packaging. Honey offers a unique opportunity for sonic branding. To produce ...

More composing music for ads or branding. Sonic branding has been defined as the strategic use of sound as a part of a brand identity, and can be considered an important brand element along with ...

The sonic branding, known as 'The Sound of Nutella ... The book offers an in-depth look at the journey of Nutella and its evolution over six decades to the global brand it is today.