Bij sonic branding of audio branding denkt men al snel aan een soundlogo, maar het is veel meer dan dat. In dit artikel belichten we een aantal touchpoints waarop je als merk onderscheidend kan zijn ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

Interestingly, seven of which take the top 10 spots in sonic branding, are also new brands. Looking forward to 2024, Bjorn Thorleifsson, head of research and insights at amp sound branding ...

Sonic branding (a.k.a. Audio Branding ... with a curated digest of the most important marketing stories and expert insights from our global team. Using music and sound to shape your brand involves ...

Voor jou? Deze masterclass is specifiek ontworpen voor marketeers en brand managers die geïnteresseerd zijn in het ontwikkelen en toepassen van een effectieve sonic branding strategie.

There is a chance you’ve heard of the concept of sonic branding, as it is continuing to gain popularity. According to Deloitte, Sonic branding is the concept of utilizing auditory elements to ...

testing and iterating are crucial steps in developing a sonic brand. Conducting focus groups or surveys to gather feedback from the target audience can provide valuable insights and help fine-tune the ...

These sounds are all embedded in us, and immediately make us think of the companies associated with them, and that’s all thanks to sonic branding; the process of capturing the identity and story of a ...