Brussels’ investigation specifically questions Temu’s digital engagement strategies, including its gamified shopping experience and AI-powered recommendation engines – core elements of the platform’s ...

As scrutiny tightens, Temu must adapt to regulatory demands, potentially reshaping its operational strategies. The European Commission’s action serves as a reminder of the evolving regulatory ...

Acknowledging this, both companies are revisiting their strategies to brace for anticipated market shifts. While digital advertising has been a pillar of Shein and Temu’s success, its ...

The ripple effects of Trump's tariffs are now reaching American consumers. As production costs rise, companies like Shein and ...

The uneven economic levels and logistics infrastructure across Southeast Asian countries also necessitate tailored operational strategies. Although Temu’s progress is slow, its discounting efforts ...

President Trump lowered the tariffs on goods from China to 30%. Packages under $800 shipped directly to customers from China are still subject to high duties. But Temu has already started shifting ...

There’s also a marketing and media strategy implication. Temu itself is a masterclass ... Beyond consumer marketing, operational agility will also be a differentiator. Brands with fast-moving ...

with orders fulfilled from within the country,” an emailed statement from Temu said, confirming that the platform is cutting its ship-from-China strategy. “Despite the operational shift ...