DCU fans received a major update a few days ago because of a Warner Bros. Discovery Q1 Earnings call. In that call, WBD CEO ...

The argument was that HBO was a brand for elites and would turn off “everyday” people who didn’t worship at the altar of ...

Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...

Gal Gadot played Wonder Woman in the DC Extended Universe, and it’s now been officially announced that she’s going to be one ...

Robert Pattinson's sci-fi epic Mickey 17 directed by Academy Award-winning writer/director Bong Joon Ho debuts on Max on ...

At the time, Gunn's Superman movie, which arrives on July 11, was confirmed to be the first of numerous superhero flicks that ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.

Yesterday, it was announced during HBO's Upfronts presentation that A Knight of the Seven Kingdoms, its next Game of Thrones ...