LONDON (AP) — Britain’s antitrust watchdog has proposed labeling Google’s and Apple’s mobile ecosystems with “strategic market status,” which would mandate changes at the Big Tech companies to improve competition.

"Around 90-100% of UK mobile devices running on Apple or Google's mobile platforms," the CMA said, adding this means the firms "hold an effective duopoly". Apple said it is concerned the ruling would negatively impact its customers in the UK, while Google called the decision "both disappointing and unwarranted".

Emulating the European Union, the UK government confirms that it is planning to launch new regulations over Apple and Google.