Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

The booming, baritone narration by Jim Fagan is as much a part of 1990s NBA games as Bugs Bunny selling shoes with Michael ...

When the NBA returns to NBC next season, one of the network's signature voices will be back – sort of. NBC announced former narrator Jim Fagan will be used as part of its coverage and promotion ...

However, there is a catch with the return of Fagan. He actually died in 2017, so NBC will be using AI voice synthesis technology to re-create his voice and use it for title sequences, show opens ...

As for real human beings, NBC has made a number of hires to fill out its studio and broadcasting booth. With in-house play-by ...

NBC Sports will use an AI-generated voice of former NBA narrator Jim Fagan, who died in 2017, to promote the return of the ...

Recent reports indicate that NBC is set to use AI to resurrect the iconic announcer’s voice in future NBA broadcasts.

NBC Sports is using AI voice synthesis technology to bring late announcer Jim Fagan's iconic voiceovers to its upcoming NBA ...

NBC is making a comeback in the NBA media rights space this fall, thrilling basketball fans with the promise of broader ...

NBC said in a statement that, through a partnership with Fagan’s family, the network “will use AI voice synthesis technology to re-create Fagan’s voice for select title sequences ...

Meta CEO Mark Zuckerberg recently said AI could fill the need for human relationships. That’s “definitely not supported by ...