Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

To celebrate newly acquired Dallas Mavericks star Cooper Flagg being the first overall pick in the 2025 NBA Draft, New ...

The Mavericks selected Cooper Flagg as No. 1 NBA draft pick, bringing attention to his Maine roots and status as first White ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

If all goes according to plan, Mavericks forward Cooper Flagg will look a lot like Scrooge McDuck throughout his 20s and 30s.

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Welcome back on the Daily Aviation for a new documentary video about the QF-16, a standard F-16 Fighting Falcon modified into ...

Cooper will be important, but it'll be New Balance and Cooper Flagg, not Cooper Flagg and New Balance. "If you look at Stephen Curry and Under Armour, he's basketball for them.

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

To celebrate Flagg Day and the next step in Cooper’s on-court journey, New Balance is releasing special-edition apparel both online at newbalance.com and in retail locations starting on June 23rd.

Cooper Flagg's selection as the top NBA draft pick by the Dallas Mavericks has ignited immense pride in his hometown of ...