Colorado Buffaloes coach Deion Sanders has landed a new name, image, and likeness (NIL) partnership with Taco Bell, adding another household brand to his growin ...

With Tennessee’s NIL-triggered Adidas deal and the University of Kansas receiving a record-setting $300 million athletics ...

In an era of college sports where coaches, players, and staff are constantly trying to keep up with changes to name, image, and likeness (NIL) landscape. Due to ...

Hammock warns players to focus on life lessons, not just quick money, as the transfer portal reshapes the game.

Almost a year later, Hammock has gotten some more attention. This time, it's for a long monologue about NIL payments to ...

College football stayed very much in the news throughout the offseason, with details emerging almost weekly about changes in ...

History will look back and see two different versions of college football: the era where players played for their school, and the era where players played for money. The Name, Image and Likeness era ...

The Texas Longhorns enter the 2025 season as the top team in the country. Led by Steve Sarkisian, the SEC newcomer looks to ...

Headline after headline during the offseason spoke to the same reality for college football: Millions of dollars are headed ...

Northern Illinois head coach Thomas Hammock has once again found himself in the spotlight. After capturing national attention ...

In the world of modern college football, the only thing that seems to matter to Division I programs is how much money they ...

MARK-TO-MARKET: For college football elite, quest for national championship is expensive ...