Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

Big data shines a light across the expanse, showing the outlines of behavior. Small data shines inward, capturing moments of ...

In a digital world that treats precision as a virtue, attribution reminds us that understanding is a higher one. It’s a call ...

McDonald’s no longer tests social in a corner; it builds coffee into its digital spine. By the close of 2024, the chain ...

Direct Message: Structured data isn’t bonus code; it’s the language that aligns machine reading with human meaning—speaking ...

Erik Huberman, Hawke’s founder, didn’t start with a pitch deck. He started with frustration—his own. After building and ...

Auto Trader, the leading car retail platform, is embarking on its most significant marketing endeavor to date.

This article was originally published in early 2025 and was last updated on June 12, 2025.

Today’s best campaigns function more like cultural ecosystems than campaigns: they include audience reactions, remix culture, ...

In the lead-up to Super Bowl LIX, Poppi sent custom-branded vending machines to top influencers (Alix Earle, Jake Shane, ...

Kona Big Wave, which was previously known as Kona Brewing Co., has launched the "Share the Big Waves" campaign.