A break up of Google’s ad tech business could reshape how advertisers reach audiences online, potentially disrupting the ad ...

ChatGPT's search shopping features are here. Here's what we know about how product results are selected and results are ...

Only 9% of links in LLM results point to branded domains. Explore the data, learn what this means for your web strategy, and ...

Google AI Overviews target informational queries, but commercial and navigational queries are rising, new Semrush data finds.

Google’s AI Max feature gives you a faster way to expand on queries and dynamically create new ads and assets with one click.

Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next ...

Great SEO starts with smart testing. Here’s why even failed tests drive big wins – and how to build a data-backed testing ...

Test user- and employee-generated content formats in Meta Ads to boost engagement, CTRs, and brand credibility.

Inflated ROAS? Misleading CPA? The culprit could be duplicate conversions. Here's how to detect and prevent them.

Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign ...

Google’s PMax update brings overdue visibility with channel, asset, and search term reporting—sparking a mix of optimism, ...

Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.