A break up of Google’s ad tech business could reshape how advertisers reach audiences online, potentially disrupting the ad ...

ChatGPT's search shopping features are here. Here's what we know about how product results are selected and results are ...

Only 9% of links in LLM results point to branded domains. Explore the data, learn what this means for your web strategy, and ...

Google AI Overviews target informational queries, but commercial and navigational queries are rising, new Semrush data finds.

Google’s AI Max feature gives you a faster way to expand on queries and dynamically create new ads and assets with one click.

Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next ...

Test user- and employee-generated content formats in Meta Ads to boost engagement, CTRs, and brand credibility.

Inflated ROAS? Misleading CPA? The culprit could be duplicate conversions. Here's how to detect and prevent them.

Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign ...

Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.

Identify content topics where readers want to hear from people – and leave no doubt that they’re hearing from people.

MCP transforms AI from static responders to active agents, reshaping SEO, brand visibility, and how LLMs connect content with ...