The Singapore Tourism Board (STB) and Chinese travel platform Mafengwo are doubling down on smart tourism with the debut of ...

Smirnoff ICE is marking its 25th anniversary with its first-ever global campaign, rolling out across more than 20 countries ...

Asia Pacific’s (APAC) advertising economy is projected to grow by 4.6% in 2025, according to MAGNA’s latest Global Ad Forecast. This marks a slowdown from the robust 7.9% growth recorded in 2024, as ...

American luxury fashion house Coach is once again soaring to new heights with the relaunch of its immersive retail concept, ...

MEDIPEEL lit up the night at the Hashtag Asia Awards 2025, stealing the spotlight as it clinched the coveted Overall Brand ...

What do you get when you mix mascara, banana candy and a pop princess in a Prada wardrobe? A music video that doubles as a luxury ad.

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

A new study from YouGov reveals that for most consumers globally, Father’s Day is still about sentiment, not sales.

Meta-owned app Instagram is ramping up efforts to support creative expression on its platform, rolling out a series of new tools and creator-focused initiatives as it marks its 15th anniversary.

Central to the campaign is a film that brings nutrients to life by personifying vitamins as guests at a lively house party hosted by the Zespri KiwiBrothers. This playful, vibrant setting visualises ...

Mattel has inked a strategic partnership with OpenAI to roll out AI-powered products and experiences inspired by its portfolio of iconic brands.

Solace, a company which helps enterprises adopt AI by enabling real-time, event-driven data movement across their entire business for the agentic age, announced that Paul Fitzpatrick has joined the ...