Nielsen has secured a two-year extension as New Zealand’s official TV measurement provider, backed by Sky and TVNZ. The renewed partnership, running from July 2025 to June 2027, reaffirms Nielsen’s ...

Launching in Australia Q4 2025, Nielsen Ad Intel CTV delivers powerful insights into Connected TV ad spend and creative strategies across YouTube TV, Netflix, Prime, Hulu, and more—helping advertisers ...

During July, streaming’s share of TV viewing in Mexico showed an increase of 0.9 percentage points compared to the previous ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving European markets in 2025.

While influencer marketing represents a sub-category within the broader social media landscape, it’s one that brands should approach with a focus on long-term collaboration. But step 1 for any ...

Login to our client portal to access Nielsen’s audience data, analytics and tools that power your impact.

There’s no denying the fact that consumers around the world are paying more attention to the impact of their decisions on the world around them. And the more attention they pay to sustainability, the ...

In addition to providing incremental reach, product placements and branded integrations in SVOD programming provide advertisers and agencies with a modern way to integrate brands into the burgeoning ...

Brands and marketers competing to engage content-hungry consumers need to be creative in the strategies they deploy to appeal to viewers, especially in an age of ad-blocking technology. And branded ...

Gain accurate insights into national and local TV viewership to drive smarter media decisions with Nielsen's television ...

SUMMARY: Advertisers seek to understand the relationship between share of voice (SOV) and share of market (SOM). Many factors besides SOV contribute to increased market share including: brand size; ...

Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV shows and movies.