通过跨平台洞察确保战略的有效性 受众的注意力分散在无数个接触点上，因此全面衡量受众参与度和活动效果就变得极为重要。仅仅依靠单个平台的数据会造成受众旅程的孤立和不完整，从而无法真正了解投资回报率或改进未来战略。 Nielsen ONE 提供了受众如何参与所有媒体渠道（数字、传统线性 ...

About The Gauge™ The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at ...

Gain accurate insights into national and local TV viewership to drive smarter media decisions with Nielsen's television ...

During July, streaming’s share of TV viewing in Mexico showed an increase of 0.9 percentage points compared to the previous ...

Optimize your campaigns with Nielsen's media planning tools. Discover data-driven insights to reach the right audience and maximize media performance.

Unlock smarter, more efficient growth with marketing optimization. Nielsen’s marketing optimization solutions reveal what’s fueling performance, helping you maximize ROI through data-driven insights ...

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マーケティング最適化により、よりスマートで効率的な成長を実現します。ニールセンのマーケティング最適化ソリューションは、データドリブンな洞察とスマートな予算配分により、ROIの最大化を支援します。

Libere el poder de los metadatos de contenido con Nielsen. Enriquezca, organice y active sus medios para impulsar el descubrimiento, la participación y el rendimiento en todas las plataformas.

Nielsen has secured a two-year extension as New Zealand’s official TV measurement provider, backed by Sky and TVNZ. The renewed partnership, running from July 2025 to June 2027, reaffirms Nielsen’s ...

Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis.

The Advertising Media Spend Report – H1 2024 Get a clear view of the competitive advertising landscape to invest and optimize your media investments with confidence.