According to the company, time spent on video posts has grown 36% year-on-year, with video content generating 1.4 times more ...

With Wakefit’s focus on humour and cultural relevance, the brand is contributing to a shift in how we view rest, with plans to go public by 2026.

We spotlight the brands backing each IPL 2025 franchise, tracking the sponsors lighting up the tournament from principal ...

The new AI Max feature expands keyword matches automatically to include related terms, improving ad targeting without ...

Gen Z is remixing IPL into memes, reels, and fantasy leagues — but are they really watching the matches? Experts break down ...

Google has opposed the DOJ’s proposal, arguing that structural remedies such as forced divestitures exceed the scope of the ...

We are proud to present the esteemed jury members who bring a wealth of experience, insight, and integrity to this year's ...

As part of the overhaul, GroupM has eliminated global CEO positions across its major agencies—EssenceMediacom, Mindshare, and ...

From haute couture to witty copy, brands brought their A-game to the Met Gala buzz, in this article, we take a look at the ...

Meta has released a concise guide outlining its ad measurement solutions for Facebook and Instagram advertisers. Titled “Measuring Ad Effectiveness”, the 19-page document breaks down Meta’s four core ...

A month ago, Snapchat's Indian subsidiary, Snap Camera India, crossed Rs 100 crore in revenue in fiscal year 2024, for the first time. The company reported operating revenue of Rs. 101.3 crore for the ...