News

Too many non-alcohol brands still define themselves by what they aren’t
Publicis Creative US's Ben Zumsteg reflects on how the non-alc category is focusing too much on denial and not desire, a ...
Virtue’s culture-first model puts AI to work, not in charge
How Vice Media is restructuring teams, rethinking production and redefining cultural strategy with machine learning tools.
Thinking small: lessons from the micro-influencer boom
Micro-influencers aren’t just building buzz - they’re converting it. In Awin’s campaign with wellness brand Endoca, ten ...
Why Uber’s ride offers are more than a perk – they’re a trojan horse for brand loyalty
As Uber expands its promotional ride program globally, it’s quietly building a brand loyalty engine that lives inside your ...
How Scott Mellin is reinventing Salomon by putting product at the heart of marketing
To keep pace with cultural momentum, Salomon runs a fast-cycle model that blends technical innovation with fashion-forward ...
PPA’s Sajeeda Merali talks future of media: ‘Editors are the original influencers’
Digital media consultant Mark Challinor continues our News Horizons series, talking to the people shaping tomorrow’s media.
Sometimes, quiet creativity is best
What do we mean when we talk about creative work connecting? For James Holland at Fox, the secret lies in making sure ...
Data meets delight: what brands are missing about the online shopping experience
Hosted by The Drum’s Lynn Lester, a Cannes Lions panel featuring Criteo, Salesforce and FCB unpacks the gap between efficient commerce and emotional discovery.
Can promotion personalization reverse ‘vicious circle’ of mass discounts?
A new report from the Harvard Business Review and loyalty shop Talon.One finds organizations tooling up to bring personalization at scale to the promotions space. Its authors claim the results could ...
Netflix’s experiential playground will be closed to brands – kind of
The streaming giant plans to open permanent retail spaces where fans can experience hit shows such as Bridgerton and Squid ...
‘Don’t live off a couple of hits’: Cannes Lion of St Mark winner David Lubars reflects
The Drum sits down with David Lubars, who receives the Lion of St Mark award for lifetime achievement at Cannes Lions. Here’s ...
‘It’s not your brand, it’s the consumer’s,’ says Philips marketing chief Josefien Olij
Initiatives such as ‘Fixables’ and ‘Share the Care’ are bringing the philosophy of the health tech brand to life, but its ...