The soap which was sold exclusively on Dr Squatch’s website for only $8, caused so much demand that the website crashed.

While supporters applaud Sweeney for profiting off the very demographic that sexualizes her, others say her pandering to men ...

Dr Squatch, an American company that shot to fame for selling Sydney Sweeney's bath water in a soap, has been acquired by ...

Sydney Sweeney put her bathwater in a soap. It sold out and is re-selling for thousands online. It sends a powerful message.

In a twist that feels straight out of a Hollywood plotline, men’s grooming brand Dr Squatch — known best for its cheeky ...

Unilever has recently announced its acquisition of Dr. Squatch, a men’s personal care brand known for its viral marketing and ...

Dr. Squatch made 5,000 bars of the soap − dubbed Sydney's Bathwater Bliss − and sold them online for $8 each.

Unilever has announced its acquisition of men’s personal care brand Dr. Squatch, marking another step in the FMCG giant’s ...

Sydney Sweeney is turning the page with a far sweeter collaboration fans can actually digest after making waves with her bathwater soap stunt. On Thursday, June 26, the Euphoria star took ...

Unilever acquired Dr. Squatch for a reported sum of $1.5 billion, but will the brand be able to maintain its edge?