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Yahoo Finance · 1d

Warner Bros. Discovery (WBD) Reverts Max Branding to HBO Max

The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming division has gained 22 million subscribers in the past year and is targeting more than 150 million global subscribers by year-end 2026.

Ars Technica · 4d

Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

Deadline on MSN · 4d

HBO Max Is Back: WBD Rebranding Streamer This Summer

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to advertisers in New York.

Axios on MSN4d

WBD renames "Max" to "HBO Max"

Warner Bros. Discovery on Wednesday announced that this summer it plans to change the name of its streaming service "Max" to ...

2don MSN

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Blavity on MSN2d

HBO Max Name Change: Max Will Revert To Its Former Name

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

4d

Max to be renamed HBO Max, fixing the name change nobody wanted

Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name ...

4don MSN

HBO Max Lives! Max to Change Its Name Back After Two Years

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Ramy Youssef on why ‘#1 Happy Family USA’ had to be animated; WBD puts the ‘HBO’ back in ‘HBO Max’

Warner Bros. Discovery has renamed its streaming service once again. Beginning in the summer of 2025, “Max” will be “HBO Max” ...

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